Jeep Wagoneer x NYFW: The Shows

In September 2023, I spearheaded campaign development for Jeep Wagoneer that led to NYFW: The Shows first automotive sponsor in over 5x seasons. As The Official Automotive Sponsor of NYFW: The Shows, Jeep Wagoneer recieved 3x designer partnerships with Jason Wu, Sergio Hudson, and Kim Shui throughout the duration of NYFW in addition to the halo of amplification surrounding NYFW. The partnership received over 43M impressions.