FritoLay x First on SoundCloud

First on SoundCloud is SoundCloud’s annual incubator program designed to foster and promote the next generation of artists that originated on SoundCloud. The platform’s initiative is to help each artist achieve breakout moments and crucial career milestones, as well as financial support to jumpstart their career.

In 2022, I led the Go-To-Market strategy for SoundCloud’s 2022 Class of Artists that led the securement of a presenting sponsor for The Day Ones, SoundCloud’s first ever full-length film initiative starring all First on SoundCloud Class of 2022 artists.

  • Madeline developed the Go-To-Market strategy for the First On SoundCloud program and artists, as well as the Go-To-Market Strategy for the Day Ones Full Length Film. Madeline oversaw all aspects of the partnership development with Frito-Lay including creative integration, client relations, budget and project management.

  • PAPER Magazine

    Forbes

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