KIA x SoundCloud: Labor of Love
In 2022, I led the development of 5 part video series Labor of Love at SoundCloud in partnership with KIA and SXM ahead of the launch of the 2022 KIA EV6.
Tapping into the post-pandemic trends, and the notion that every artist has something that keeps them going outside the hustle of the music industry, Labor of Love amplifies the hobbies that excite and inspire Rosemarie, Win and Woo, Riela, Heather Sommer and Bathe when they are not in the studio.
The campaign received over 42M impressions and 10M reach for sponsored listening on streaming services.
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Madeline developed the Go-To-Market strategy for the First On SoundCloud program and artists, as well as the Go-To-Market Strategy for the Day Ones Full Length Film. Madeline oversaw all aspects of the partnership development with Frito-Lay including creative integration, client relations, budget and project management.
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PAPER Magazine
Forbes
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It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.
