TRESemmé x NYFW: The Shows
In September 2023, I led TRESemmé’s largest partnership with NYFW: The Shows with the creation of TRESemmé Style Studios at NYFW. An extension of the #FLEXYOURSTYLE campaign starring Becky G, TRESemmé Style Studios welcomed NYFW attendees and guests to explore salon appointments, masterclasses, and live-streaming of NYFW runway shows. The campaign received 1.1B impressions.
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Madeline oversaw all aspects of the partnership and campaign development including client relations, budget, and project management: event production
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People
The Knockturnal
BizBash
