Gabbriette Bechtel x Cash App

In September 2023, I led talent strategy for IMG Model’s Gabbriette Bechtel, leading to the securement of her first ever epicurean brand opportunity for Cash App’s Pink Card Launch in partnership with Marshall Columbia. Cash App tapped Gabbriette for the creative direction and planning of their A-List Pink Card Dinner attended by Julia Fox, Matty Healy, Chloe Fineman, Alex Consani, Hari Nef and others. The dinner that was followed by a 500 person event with performances by Slayyter, Club Eat and more.