The FADER #SaveOurStages

Tapping into the insight that 90% of independent music venues were at risk of closing permanently during the COVID-19 pandemic, The FADER spearheaded a charitable merch initiative at THE FADER in partnership with the National Independent Venue Association to build on the national #SaveOurStages initiative to raise funds for independent music venues across the nation.

Launching in The FADER’s hometown of New York City, The FADER’s #SaveOurStages merch initiative expanded to Los Angeles with securement of presenting sponsors such as Select Cannabis, with proceeds that directly supported up to 20 venues financially during COVID-19. The initiative received widespread recognition across the music industry, and received mention in New York Magazine, Variety, RollingStone and more.