GUESS x Genius: The Pride of Reggaeton, The Rise of J Balvin

VERIFIED is Genius number one video series that invites artists to breakdown the lyrics and meaning of their biggest hits. In celebration of GUESS’s VIBRAS Collection created in partnership with J Balvin, I spearheaded a partnership between GUESS and Genius to provide an in-depth profile of J Balvin, his work, and prominence in the movement and global rise of the Reggaeton genre.

The partnership consisted of a bespoke episode of VERIFIED featuring J Balvin wearing GUESS, as well as a photo-editorial profile on J Balvin’s discography by Gary Suarez.