
Capital One x NYFW
For NYFW September 2025, I led partnership development between Capital One and NYFW: The Shows that led to an exclusive opportunity for Capital One cardholders inclusive of an invitation to Wiederhoeft SS25 and a first-ever Michelin star dinner on the runway immediately following the show. Designer Jackson Wiederhoeft’s modern, macabre runway was transformed into a lavish banquet punctuated with bountiful arrangements brimming with flora and vegetables.
The experience included an elegant multicourse (and multisensory) meal from MICHELIN selection restaurant HAGS. Produced in partnership with Capital One Dining, this was the first-ever dinner on the runway, and other than fashion insiders, was only available to Capital One cardholders.
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Madeline oversaw proposal development including epicurean strategy, sponsorship tiers and packaging, and designer reccomendations.
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Michelin Guide
The Daily Front Row











